The Takedown is Mark Phillip's take on everything Advertising and Technology*
*And music. And race. And politics. And video games. And everything else not heretofore mentioned.
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New Therapy Resource in Austin

August 26, 2012 in Uncategorized

And now for something completely different.

I have a good friend that is starting her own therapy practice here in Austin, and I couldn’t be more proud. If you’re in the Austin area, and are looking for someone to talk to, call her.

We are passionate, adventurous, proud, honest, free, inspirational, positive, confident, grateful, optimistic, empathetic, genuine, fearless, exciting, independent, fun-loving, dependable, caring, charitable, meaningful, confident.Jungle Piscine d’eau

But we are also scared, hurt, lonely, ashamed, uncertain, and imperfect.

Susan Dendtler, LPC – Therapy in Austin

1800 ask usps .


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0:00

July 26, 2012 in MLB.TV

Wow, I’ve been posting so much I broke Twitter.

Time’s up. Gonna leave the house and get some air cause it’s been a while. Don’t judge.

Are You Watching This?! Warning Track


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1:17

July 26, 2012 in MLB.TV

For those non-Chrome users out there, a shot of Warning Track in action. Don’t forget, you can grab a month of MLB.TV for just 99 cents.


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2:51

July 26, 2012 in MLB.TV

Pros of getting close to the deadline? It’s easier to do the math to figure out the post title.

Cons of getting close to the deadline? Absolutely everything else.

Any feature requests before the clock strikes Noon? I’m working on more sorting and filtering, and trying to squeeze in “Favorite” teams as well. Anything else? Hit me up.

Are You Watching This?! Warning Track


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3:43

July 26, 2012 in MLB.TV

Passibly-healthy breakfast? Check.
Copious amounts of coffee? Check.
Still loving the ¿Sí o no? horns? Check.

Just a few hours to go…


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12:34

July 25, 2012 in MLB.TV

v0.3 of Are You Watching This?! Warning Track is live for all of you Chrome users.

This app is really starting to come together. Along with all of the plumbing to get game streams working properly, Auto-Tune is now available, letting you lean back and let RUWT?! magically tune you in to the best game at any time. This may be the effects of a super long work day, but using ¿Sí o no? horns to audibly signal Auto-Tune game changes seems like a stroke of genius. We’ll see how it sounds in the morning.


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16:54

July 25, 2012 in MLB.TV

Wow, what a day. My eyes are sore and my brain is fried, but v0.2 of Warning Track is live in the Chrome Web Store.

It’s still rough around the edges, but the scoreboard is complete, and clicking on a game pulls up the MLB.TV feed for the game.

The goal for tonight is to switch this puppy from a manual to automatic, getting at least one hands-off game switch powered by RUWT?!’s algorithms. With today’s slate of games, I probably have about 3 hours to get it done.

Time for a quick dinner break, and then back at it.

Are You Watching This?! Warning Track


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17:47

July 25, 2012 in MLB.TV


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22:49

July 25, 2012 in MLB.TV

I finally have isotope working…mostly. The slick animations only last for a bit before disappearing, but not going to worry about that for now. You can now sort the games by start time, excitement, or the default RUWT?! ordering. Filtering and favorites will (hopefully?) come later.

Are You Watching This?! Warning Track

I’m just about out of tasks to tackle before moving this into a Chrome Extension. Sadly, that means that anyone following along will have to jump through a few more hoops, but Content Scripts are the key to making all of this work.

MLB.TV. 99 cents. Do it.
http://mlbtv.extole.com/a/clk/11jKLb


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24:42

July 25, 2012 in MLB.TV

“Wait, so it’s just MLB’s site with some scores on the side?”

Morning, all. Over a bowl of cereal seems like a good time to pause and properly explain some important points.

I’m building a RedZone Channel for MLB.TV.
The RedZone Channel is a beautiful thing. A beautiful, beautiful thing. I still rank a Sunday afternoon Jetblue flight from a few years back as my most enjoyable ever because I felt like I was still on my couch. I was the last passenger to leave the plane.

It wasn’t until a few days into having an MLB.TV subscription that I realized how well Are You Watching This?! would complement the service. With access to this many games every single night, if you can create technology smart enough to know which game is the most compelling at any given moment, you can replicate 2011/162 excitement, albeit on a smaller scale.

The number of games, leagues, and ways to watch is constantly growing. The value of curation is going to grow with it.

This project is for MLB.TV subscribers.
This isn’t a way to pirate content, or watch blacked out games. Are You Watching This?! works with large content providers and sports properties to help curate the increasing amount of great, live sports content. To steal from Mark Cuban, live sports is “the most DVR-resistant genre on TV.”

Don’t feel left out, you can subscribe to MLB.TV for just 99 cents. No, really.
If you’d like to see Warning Track in action (as well as ~300 Baseball games), you can get your first month for just 99 cents: http://mlbtv.extole.com/a/clk/11jKLb.

If you work at MLBAM and this rubs you the wrong way, I will happily pull the plug.
I’m on Team Craig in the ridiculous tussle between PadMapper and craigslist. I could spend multiple paragraphs on the massive hypocrisy of PadMapper, but I’ll keep this simple:

This is MLB’s content. If you work for MLB and are not a fan of this app, drop me a line at mark@areyouwatchingthis.com and I’ll pull the plug.

Okay, enough yapping. Back to work.


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