The Takedown is Mark Phillip's take on everything Advertising and Technology*
*And music. And race. And politics. And video games. And everything else not heretofore mentioned.
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Nobel Peace Prize for Twitter Founders?

June 23, 2009 in Politics, Twitter

Good God, someone shoot me now. This is the most asinine comment I’ve heard attached to the Bush Administration.

And that’s saying a lot.

Soak up the idiocy of Mark Pfeifle, kids, a former Deputy National Security Advisor to George W. Bush. More on this story over at TechCrunch.


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Server is a Four-Letter Word

June 17, 2009 in Branding, Tech

Opera, the tiny web browser that could, released a new technology called Opera Unite yesterday. As intriguing as it is, it’s way too geeky to become mainstream, but I’m obsessed with their video describing the technology.

Many great products fail because they’re not explained well. But with its intentional, palpable disdain for servers, this video absolutely nails it, with language everyone can understand.


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Check Yourself, Fool

June 16, 2009 in Tech, Twitter

It’s late.

I should be in bed.

But I have one statement and one question.

I’ll make it quick.

Tech Marketing Folk: Stop using the word algorithm when all you mean is a really big If statement. I know you’re exaggerating. You know you’re exaggerating. Stop it. Now.

Twitterati: If the despicable Ahmadinejad had been robbed of an election and was using social networking to organize his supporters, would there be as much of an outpouring of support? Would people be changing their profile pictures to green ribbons? Would Twitter be pushing back scheduled maintenance? I doubt it.


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Away We Go

June 7, 2009 in Movies

The teaser trailer for Garden State is one of my all-time favorites. I don’t know if it’s the man-crush on Braff or the timing of the movie, but it still gives me chills, 5 years later. I happened upon the trailer for Away We Go today, and was struck by how similar it felt.



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WNBA and American Airlines: Never the twain shall meet

June 2, 2009 in Branding, Sports, Usability

Okay, these two items are pretty random, but together they make an interesting pair. Kinda like my wardrobe. Or Nick Cannon and Mariah.

On the surface there aren’t many commonalities between a women’s professional sports league and the world’s largest airline, but they struggle with what we all do these days: how to make money.

Following the lead of international sports, the Phoenix Mercury have become the first WNBA team to put a sponsor’s name on their jerseys. Under the three-year deal with LifeLock announced Monday, the identity theft protection company’s name will replace the “Phoenix” and “Mercury” across the road and home uniforms, respectively. The team’s logo will appear above the “LifeLock” on the left side.
Mercury jerseys to have LifeLock name across front

The WNBA is a third-tier league, and European clubs have been doing this for years, but this is definitely the highest profile team sponsorship of a U.S.-based sports team. If you contrast the new jerseys with any vehicle in NASCAR though, the differences hit you like a brick. Instead of a simple logo on a mostly sparse jersey, NASCAR seemingly crams in every logo in existence.

Earlier today my friend Liz sent me an interesting article on FastCompany talking about the design difficulties of AA.com.

Designer Dustin Curtis was so disgusted with the American Airlines Web site that he redesigned it, and posted the results as an open letter to the company. Guess what? One of AA’s designers responded with a long defense about why better design dies a slow death at places like AA.
American Airlines Web Site: The Product of a Self-Defeating Design Process

The article says what you would expect, talking about red tape and bureaucracy (complete with obligatory 37signals reference), but the first comment brings up an interesting question: Does simplicity of design always improve revenue? The suggested design is pretty and more pleasing to the eye, but does that actually mean more tickets would be sold?


« Previous Entries
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  • Mark Phillip:
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