My Spidey Cents is Jingling

May 5, 2004 in Uncategorized
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Patches on jockey’s legs? Ha.

The tangled web of sports and advertising

Excerpt: “If Yankees shortstop Derek Jeter turns a double play against the San Diego Padres in their mid-June matchup, he’ll likely have to step on Spider-Man’s web to do it.

As part of a marketing alliance between Major League Baseball Properties, Columbia Pictures and Marvel Studios, webbed logos of the upcoming film “Spider-Man 2″ will appear on bases and on-deck circles in 15 stadiums of teams playing host to interleague games June 11-13.”


I’m especially curious what you non-sports fans think about this one…

3 Comments to My Spidey Cents is Jingling

  1. Pah. It’s not surprising. A bit stupid, but not surprising. Marketing companies will do anything to market their crap. Anything.

  2. Bre on 5 May 2004
  3. Won’t that effect the way they play?

  4. dawn on 5 May 2004
  5. Naah, it’ll just be an ad on the base itself. Personally I’m surprised it hasn’t happened sooner. We’re way behind Europe on this one…

  6. Mark on 6 May 2004




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