My Spidey Cents is Jingling
May 5, 2004 in Uncategorized« Take a Look at That!
Oops. »
Patches on jockey’s legs? Ha.
The tangled web of sports and advertising
Excerpt: “If Yankees shortstop Derek Jeter turns a double play against the San Diego Padres in their mid-June matchup, he’ll likely have to step on Spider-Man’s web to do it.
As part of a marketing alliance between Major League Baseball Properties, Columbia Pictures and Marvel Studios, webbed logos of the upcoming film “Spider-Man 2″ will appear on bases and on-deck circles in 15 stadiums of teams playing host to interleague games June 11-13.”
I’m especially curious what you non-sports fans think about this one…
3 Comments to My Spidey Cents is Jingling
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Pah. It’s not surprising. A bit stupid, but not surprising. Marketing companies will do anything to market their crap. Anything.
Won’t that effect the way they play?
Naah, it’ll just be an ad on the base itself. Personally I’m surprised it hasn’t happened sooner. We’re way behind Europe on this one…